Let’s talk first about what is probably the biggest difference between not only Rootana and Abnormal, but Abnormal and the rest of the industry (Did the name just suddenly make sense for you too?).
First of all, how do you buy Rootana? Well it’s rather simple, as you simply google “Rootana”, click the top link and then choose your favourite flavour and click “Order”.
How do you buy Abnormal? Well, it all starts off how you might expect with the google search “abnormal meal replacement” and clicking the corresponding link and all, but once you click anything to do with an order, you’re prompted to log in/ sign up.
Though it seems harmless enough, in our experience signing up for something like this typically leads to countless marketing emails even though the “email me about offers” box was left unticked. So far, we haven’t experienced this with Abnormal, but it’d be understandable if this turned some people away.
Once you put your details in, you’re prompted to fill in a questionnaire, which is essentially the core of the Abnormal experience. What this does is ask you general enough questions about your personal life to get an idea about your nutritional needs.
This has some positives, as the process of deciding your own nutritional needs would probably be quite stressful for a lot of people, so gathering that information and simply offering you an optimised meal is a fantastic way of mitigating that. That being said, it’s a far cry from quick and easy, and that added layer of complexity can be enough to turn people off.
It comes across as a lack of confidence and focus in the R&D department, and although you might get some extra vitamin D because you don’t go in the sun enough, or might get extra protein because you’re a muscle machine; there’s probably something far more focused and optimised out there that was designed with you in mind from the start. This feels like a catch-all band-aid solution, where a bandage would do better.
