At Rootana, we believe that eating well shouldn’t be complicated. Our journey began with a simple problem: balancing a busy lifestyle with proper nutrition. After years of struggling to find time for healthy meals—and being disappointed by overly sweet, artificial-tasting shakes—we knew there had to be a better way.
Rootana was created to fill that gap. We wanted a meal shake made from real food, free from artificial sweeteners like sucralose and stevia, and gentle on the gut. Something that actually tastes like food.
After two years of careful development, we created Rootana: a complete meal shake made with natural ingredients, lightly sweetened with a touch of coconut sugar and built to fuel busy lives with real, balanced nutrition. Rootana is for anyone who wants to eat better, feel better, and take back time—without compromising on quality or health.
About Us
I'm Duncan. I’ve spent over two decades working in nutrition, wellness and brand strategy—leading marketing and innovation for companies like Unilever, Myprotein and Nutrisure. Throughout my career, I’ve helped build and grow some of the most recognized names in supplements, superfoods and sports nutrition, always with a focus on creating products that are effective, transparent and grounded in real consumer needs.
At Rootana, we set out to solve a problem many of us were facing: how to eat well when life gets busy. Complete Meal shakes seemed like a smart solution—but too often, they were filled with artificial sweeteners, overly processed ingredients and a taste that felt far from real food. So, as a team, we took a different approach.
We spent over two years developing Rootana—a plant-based meal shake made with real food ingredients, no artificial sweeteners and balanced, digestible nutrition. It’s designed to support people with full lives who want to eat better without compromise. I’m proud of what we’ve built, and even prouder that it’s a product loved by more and more people every day.
