Rootana Pure Mind | Advanced Nootropic Formula

Think clearly. Every day.

Modern life asks a lot of your brain. Pure Mind was formulated to support the way you actually work: sustained focus through long sessions, calm clarity under pressure, and a memory you can rely on.*

It is built on the same promise as everything Rootana makes. The best ingredients. The right amounts. Nothing else.

What Pure Mind supports*

• Focus and attention. Citicoline, N-Acetyl L-Tyrosine and Acetyl L-Carnitine support the neurotransmitters your brain uses to lock in and stay there.*
• Calm, clear thinking. L-Theanine and Rhodiola rosea support a relaxed, alert state without the jitters.*
• Memory and learning. Bacopa monnieri, Lion's Mane fruiting body and Phosphatidylserine support memory and cognitive performance.*
• Long-term brain health. PQQ, French maritime pine bark, saffron, lutein and zeaxanthin provide antioxidant support for the brain and eyes.*
• Cellular energy. Fully activated B vitamins support normal energy metabolism and cognitive function.*

The best ingredients: premium forms, not cheap substitutes

Ingredient names on a label can hide a world of difference in quality. Most brands buy the cheapest version of each nutrient. Pure Mind uses the form your body can actually use.

• Methylcobalamin B12, the active form, instead of synthetic cyanocobalamin.
• L-5-Methylfolate, the body-ready form of folate, instead of folic acid. It skips the conversion step that many people struggle with.
• Pyridoxal 5-Phosphate (P5P), pre-activated vitamin B6, instead of pyridoxine hydrochloride.
• Citicoline, the gold-standard nootropic choline source, instead of cheap choline bitartrate.
• Acetyl L-Carnitine HCl, the acetylated form that crosses the blood-brain barrier, instead of plain L-carnitine.
• N-Acetyl L-Tyrosine, the more soluble form of tyrosine.
• Lion's Mane fruiting body, the real mushroom, instead of mycelium grown on grain and sold with the grain still in it.
• Sunflower-derived Phosphatidylserine, soy-free by design.
• Standardized botanical extracts, guaranteed to potency: Bacopa at 50% bacosides, Rhodiola at 3% rosavins and 1% salidroside, maritime pine bark at 95% proanthocyanidins, saffron at 0.3% safranal.
• Marigold-derived lutein and zeaxanthin, the naturally sourced carotenoids used in eye health research.

The right amounts: every dose on the label

Underdosing is the supplement industry's favourite trick. Sprinkle in a milligram of a famous ingredient, hide it inside a proprietary blend, put it on the front of the pack. We refuse to play that game.

• Every one of the 16 actives is listed with its exact per-serving dose, so you can check our work against the published research.
• Doses are set by the evidence, not by what looks good on a costing sheet. 562.5 mg of Acetyl L-Carnitine. 412.5 mg of Lion's Mane fruiting body. 225 mg of standardized Bacopa. 150 mg each of L-Theanine and Rhodiola.
• Standardization percentages are printed on the label, because a botanical dose means nothing without knowing what it is standardized to.
• No proprietary blends. No fairy dusting. Nowhere to hide.

Nothing else: none of the usual capsule junk

Turn over almost any supplement bottle and the "other ingredients" line is longer than the actives. Manufacturers add cheap processing aids because they make capsules faster and cheaper to produce, not because they do anything for you. Pure Mind leaves every one of them out.

Here is what the industry routinely puts in a capsule, and what we use instead.

Flow agents and lubricants (added to speed up machinery)

• No magnesium stearate. The most common capsule lubricant, added so powder flows through the filling machine. Serves the factory, not you.
• No stearic acid. The same job, the same reason.
• No calcium stearate.

Anti-caking and glidants

• No silicon dioxide (silica). A flow and anti-clumping agent found in a huge share of capsules. We use Nuflow® rice hull concentrate, a whole-food rice hull ingredient, to do the same job cleanly.
• No talc.

Bulking fillers (added to pad out a half-empty capsule)

• No maltodextrin.
• No rice flour or rice bran filler.
• No microcrystalline cellulose.
• No dicalcium phosphate.

Capsule-shell nasties

• No gelatin. Standard gelatin capsules are made from bovine or porcine by-products.
• No titanium dioxide. A whitening and opacifying agent banned as a food additive in the EU, yet still common in supplement shells.
• No synthetic capsule dyes. No FD&C Red 40, Blue 1, Yellow 5 or Yellow 6.

Coatings, preservatives and sweeteners

• No shellac or carnauba glaze.
• No polyethylene glycol (PEG).
• No hydrogenated oils.
• No BHT or BHA preservatives.
• No artificial colours, flavours or sweeteners. No sucralose, no aspartame.
• No soy. Our phosphatidylserine is sunflower-derived.

The full "other ingredients" list on Pure Mind is exactly two items long: the pullulan capsule and Nuflow® rice hull concentrate. That is the entire list, and that is the point.

Premium pullulan capsules

The shell is part of the formula, so we treat it like one. Pure Mind uses pullulan capsules, a premium plant-based shell naturally fermented from tapioca. They cost more than gelatin and more than standard veggie caps, and they are worth it.

• Truly plant-based. No gelatin, so no bovine or porcine by-products and no BSE risk. Suitable for vegans and vegetarians.
• Naturally white, no titanium dioxide. Pullulan is opaque on its own, so there is no need for the titanium dioxide that most white capsules rely on.
• A superior oxygen barrier. Pullulan blocks oxygen far better than gelatin or standard HPMC capsules, which helps protect sensitive actives like citicoline, saffron and the carotenoids from oxidation on the shelf.
• Clean sourcing. Non-GMO, gluten-free, allergen-friendly, and free from the preservatives found in many capsule shells.